Unfabled
Carefully curated, sustainable & toxic-free female wellness products. Challenging outdated taboos in women’s health.
448%
New customer acquisition
within 6 months
410%
Gross revenue
within 6 months
1100%
Spend
930%
NC Revenue
1,500%
Spend
60%
Average lead score.
100%
Audience growth in the first year.
89%
TikTok followers in 3 months.
189%
Qualified leads
54%
Cost per qualified lead
83%
biteaway CAC
within 3 months
68%
herpotherm CAC
within 1 month
Unfabled were facing an ongoing battle to scale & hit CAC targets. I flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. I then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. I work closely with their creative & product specialists, driving consistency & optimisations throughout the user journey. In the first 6 months working together, we scaled revenue by 410% & new customers 448%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. I flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. I then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. I work closely with their creative & product specialists, driving consistency & optimisations throughout the user journey. In the first 6 months working together, we scaled revenue by 410% & new customers 448%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. I flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. I then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. I work closely with their creative & product specialists, driving consistency & optimisations throughout the user journey. In the first 6 months working together, we scaled revenue by 410% & new customers 448%.
Unfabled were facing an ongoing battle to scale & hit CAC targets. I flipped the Google strategy from PMax & back to Standard Shopping, adopting a 'catch-all' campaign on a low tROAS, layered with individual product campaigns for bestsellers, & driving high intent/high AOV through Search. I then implemented a rigorous creative testing strategy on Meta, driving impact across specific personas, levels of market awareness, market saturation & content pillars. I work closely with their creative & product specialists, driving consistency & optimisations throughout the user journey. In the first 6 months working together, we scaled revenue by 410% & new customers 448%.
"Working with Char has been transformational for Unfabled. After struggling with Meta ads for years, Char developed a methodical testing strategy that finally works. She creates comprehensive plans and communicates them clearly with our team, making the whole process seamless. She’s scaled our ad spend while improving CAC and media efficiency, and we’ve finally found a partner who can unlock the business growth we’ve been shooting for. Beyond her expertise, Char is an absolute delight to work with – she’s become a true extension of our team. We can’t wait to continue scaling Unfabled with Char by our side."
-HANNAH SAMANO, UNFABLED.CO